Top 3 Techniques for Improving Your Google Ranking 

As the world’s most popular search engine, Google plays a vital role in the success of any business with an online presence. The key factor that determines your visibility on Google is your ranking. 

A higher ranking means more views, traffic, and ultimately, more customers or clients. Improving your Google ranking is essential for growing your business online. Here are the top three techniques for improving your Google ranking:

1. Claiming your Google Business Profile

One of the simplest and most effective ways to improve your Google ranking is by first claiming your Google Business Profile. This is a free tool that allows businesses to create a listing on Google Maps and Google Search. When you claim your business profile, you are taking control of your online presence and making it easier for potential customers to find you.

To claim your Google Business Profile, visit Google My Business and follow the step-by-step instructions. You will need to verify your business by providing Google with a physical address and a phone number. Once your profile is verified, you can add photos, videos, business hours, and other relevant information that can help customers or clients learn more about your business.

By claiming your Google Business Profile, you are increasing your chances of appearing in local search results, which is essential if you rely on local customers. It’s also important to note that unclaimed businesses tend to rank lower than claimed ones. When someone searches for a business like yours in their area, Google will use your business profile to determine if your business is relevant to their search, and whether it’s claimed or not will greatly affect this.

2. Optimize your profile

Once you’ve claimed your Google Business Profile, the next step is optimizing it. Optimizing your profile involves making sure that all the information you provide is accurate, complete, up-to-date, and consistent across the web. This includes your business name, address, phone number, website URL, business hours, description, and any other relevant information. Make sure to fill out as many of the fields as possible.

When optimizing your profile, it is also essential to use relevant keywords in your description that describe your business. This will help Google understand what your business is about and make it easier for potential customers or clients to find you. For example, if you own a coffee shop, you should use keywords like “coffee shop,” “cafe,” and “espresso” in your profile–whatever your customers are searching for. 

In addition to using keywords, it is also important to add photos and videos to your profile. This will give potential customers a visual representation of your business and the atmosphere they can expect. Make sure to upload high-quality images that showcase your business’s best features–not stock images.

3. Recruit reviews

One of the most critical factors that determine a business’s ranking on Google is the number and quality of reviews it receives. Positive reviews can help boost your ranking and attract more customers, while negative reviews can hurt your ranking and drive potential customers or clients away.

To recruit reviews, you should encourage your customers to leave feedback on your Google page. You can do this by adding a review link to your website or setting up an email sequence that asks customers or clients for reviews. However, it is important to remember that you cannot buy or fake reviews as this is against Google’s policy. It is also very obvious to potential customers and makes you look shady.

When responding to reviews, it is essential to be courteous, professional, and helpful. Thank customers for their feedback (whether positive or negative), address any concerns or complaints, and offer solutions to any problems they may have experienced. This will show potential customers that you care about their satisfaction and are willing to go above and beyond to provide excellent customer service.

By following these techniques, you can increase your visibility on Google, attract more customers, and grow your business online. Remember that improving your Google ranking is an ongoing process that requires patience, persistence, and dedication. 

It can be tricky, but this is something we teach in our OPTICS ™ Accelerator digital marketing course. Want to learn how to craft a marketing strategy that dominates competitors and delivers lasting results? Apply to become a member of our next cohort!