Landing Clients as a Fractional CMO doesn't Have to Be So Hard
Add OPTICS™ to your arsenal and
become an OPTICS™ Implementer.
JOHN MUNSELL | CEO, Bizzuka
The biggest challenge with being a marketing coach, consultant, or fractional CMO is capacity.
Become an OPTICS™ implementer to increase your marketing capacity
without adding more hours or people
If you want to make more money, OPTICS™ gives you a way to increase your capacity without destroying your lifestyle or increasing the number of hours you spend serving others.
What is an OPTICS™ Implementer?
An OPTICS™ Implementer acts as a marketing consultant, an educator, and a facilitator to help business owners and leaders scale faster by building high-performing, internal marketing teams through the use and mastery of proven OPTICS™ tools and processes.
Think of OPTICS™ as the EOS® extension exclusively for marketing.
If you read the book Traction by Gino Wickman, then you know all about the Entrepreneurial Operating System.
We implemented EOS® in our organization several years ago, and it made our company far more efficient, our meetings ran smoother, our goals were universally shared, and our team gelled better.
The only thing we were missing was a more concentrated version of the EOS® process that was specifically designed for marketing and business development. That’s why we developed OPTICS™. It’s like EOS® on steroids inside of your marketing department.
NOTE: Bizzuka and OPTICS™ are not affiliated with or in any way endorsed by EOS® or EOS Worldwide. We're just big fans.