This post is the sixth in a seven-part series on healthcare marketing, which outlines six critical phases of marketing that all marketers — especially healthcare marketers — should master if they want to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and

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Successful Healthcare Marketing Requires Continuous Calibration

This post is the fifth post in a seven-part series on healthcare marketing, which outlines the six critical phases of marketing that healthcare marketers should master if they want to accelerate growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and in this post, we

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Knowledge is Power, but Applied Knowledge Makes Marketing Profitable

This is the fourth in a series of seven posts on healthcare marketing outlining the six critical phases of marketing that healthcare marketers must master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. This installment describes the process of targeting your ideal customer (patient or client). We

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How to Create Bullet-Proof Healthcare Marketing Campaigns

This post is the third in a seven-part series on healthcare marketing, which outlines six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS™, and part one of this series gave an overview

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The Secret to Creating Marketing Forecasts Like You Had a Crystal Ball

This post is the second in a seven-part series on healthcare marketing. This installment looks at the first of six critical phases healthcare marketers need to go through to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We will address the other phases in subsequent posts weekly. Checkout

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The Blind Spot That Kills Most Healthcare Marketing Strategies & Campaigns

This post is the first of a seven-part series on healthcare marketing. It looks at the six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. Subsequent posts, published weekly, will examine each of the 6-critical phases of healthcare

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6 Critical Phases To Improve Your Healthcare Marketing Results