Social media is a powerful tool for businesses of all sizes. Not only does it allow you to connect with customers and create brand awareness, but it can also be used to generate leads in a much more direct and personal way than cold calling. Today, we’re going to be looking at LinkedIn InMail in particular and …
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Getting leads is one thing; turning them into paying customers is another.Effective lead nurturing means guiding prospects every step of the way, not just checking in to see if they’re ready to buy. It’s about building trust, offering value, and meeting them where they are.Here are four lead nurturing tips to help you do just …
Generating leads is only half the battle. Knowing which ones are worth your time (and what’s driving them) is what really moves the needle.Tracking the right metrics helps you focus on what’s working, cut what’s not, and grow smarter.Here are 8 key lead generation metrics every business should be monitoring:Lead score – ranks leads based …
High-level clients are looking for expertise they can trust, a perspective that stands out, and a solution that truly fits their needs.To win their attention, your brand and message need to reflect that level of value.Here’s how to start attracting high-level clients:Make sure your methodology is original so it stands out in a crowded marketCreate …
There are many tools on the market designed to help you with your conversion strategy, but which conversion tools are best? At Bizzuka, some of our favorites conversion tools include: alert bars, exit pop-ups, and landing pages. Let’s dive into each.Alert barsAn alert bar, otherwise known as a hello or sticky bar, is a great and non-intrusive …
Everyone wants their website to be as successful as possible, but it can be hard to figure out where to start. Unfortunately, there’s not a one-size-fits-all solution for increasing your conversion rates. Most people focus on making sure their site loads quickly and properly, and that it doesn’t have any broken links or spelling errors. But this …
Google My Business (GMB) is one of the most important free SEO tools a business owner can use. When a potential customer searches for your company on Google, your GMB listing should be the first thing they see. That being said, this listing needs to be as optimized and as accurate as possible. The main goal of optimizing …
A lot of people see LinkedIn as a place to network and find potential clients or employees. In reality, it’s an underutilized lead generation tool which can be used to target B2B leads and increase your reach. In order to be successful with your LinkedIn lead gen efforts, you need to implement the following 5 strategies:1. Building …
Online lead generation is no simple feat. With so many businesses all competing in the same arena for attention, the content marketing space gets more crowded every day. That being said, it’s time to channel your energy into creating more captivating offers, bringing in relevant and valuable traffic, and optimizing your lead generation pathways. These 4 online marketing …
Facebook is one of the best lead generation tools on the market. This year, the app broke its own record by reporting $25.4 billion in ad revenue during the first quarter of 2021. This is a pretty impressive jump when compared to Q1 of 2020, when Facebook reported $20.7 billion in ad revenue. There’s a reason why this …