If you try to sell everyone, you’ll sell no one. This is why learning how to find your target market of people with shared beliefs, interests, and demographics is so critical. Once you discover your target audience, you’ll be able to better tailor your content, products, and services to fit their needs–which in turn will help you …
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Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products, or services. So how can you use Google’s Display Network advertising to target your customers where they live online? Both Ad and the Display Network are part of the Google Network. Google Ads relate to Google Search and …
Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner, but “If we write it, they will come” may fail to offer a similar payoff. So how do you …
Want to improve organic search rankings? Search Engine Optimization (SEO) is the effort to improve your site’s organic search rankings in search engines. Those are the listings that appear in the main column for which you do not pay. Paid listings, referred to as Pay-Per-Click (PPC), are advertisements that bear resemblance to the organic listings. Sometimes …
When your prospects search for a particular product or service, they’re most likely to click on the first result they see–the #1 ranked search result. The number 2 and number 3 ranked pages get significantly fewer clicks. After number 3, the click-throughs literally drop off a cliff. That’s why it’s important to outrank your competitors …
Your website has the potential to be so much more than just an electronic billboard or today’s version of an old Yellow Page ad. If built and optimized correctly, your website can become a powerful lead generating machine. So how do you generate leads with your website? Whether the goal for your website is to sell …