Discover the symptoms of an underperforming marketing team and learn how to transform your healthcare organization into a thriving, high-performance marketing machine. Recognizing the symptoms of an underperforming marketing team It’s easy to overlook the signs of an underperforming marketing team in a healthcare organization. But, like an undiagnosed illness, the longer these symptoms persist, …
Perhaps this will help:
In today’s digital age, healthcare organizations (and all businesses, for that matter) need to have a strong online presence to stay competitive and meet the expectations of patients and customers who are increasingly using the internet to find new providers and services. Optimizing your online presence An optimized and audited online presence can help you …
As a healthcare provider, acquiring new patients while simultaneously managing the cost of acquiring them can be extremely overwhelming. Patient acquisition cost refers to the amount of money a healthcare provider spends on marketing and advertising to acquire new patients. It’s computed by dividing the total cost of the marketing campaign by the number of …
Did you know that almost 50% of all search inquiries are local? With that in mind, local marketing should be one of your top priorities. However, in the incredibly competitive industry of healthcare, it can be exceptionally challenging to stand out and attract new patients at a local level. But it doesn’t have to be… …
In the world of healthcare, reputation is everything. After all, roughly 75% of your potential patients will look at reviews before choosing a provider. It can take years to build a positive reputation, and just one negative incident can destroy it in a heartbeat. If you want to maintain a successful practice, you need to …
In today’s highly competitive healthcare industry, medical practice and hospital owners need to prioritize marketing as an essential component of their business strategy. Especially during this economic downturn. Unfortunately, many take this as a time to cut marketing expenses, when you should really be doing the opposite. After all, when times are tough, why would …
Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing? Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience. And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools. …
Is your healthcare marketing message consistent across all platforms? If it’s not, you’re making a major mistake that could cost you a fortune in potential revenue. What you need to be doing is utilizing an integrated healthcare marketing strategy. Integrated marketing is a comprehensive approach to promoting a medical practice or hospital that involves coordinating …
Healthcare content marketing is a vital way to reach and engage with your target audience, but only when done properly. So, how do you know whether what you’re doing is working? Here are 5 ways to effectively measure the performance of your healthcare content marketing: 1. Track website analytics Have you ever asked yourself, “How …
Marketing to patients with Obstructive Sleep Apnea (OSA) can be tricky, as it requires a deep understanding of the condition and the needs of those who are affected by it. It also poses a unique challenge, given that many people who struggle with this condition don’t even know they have it! (If they sleep alone, …