HIPAA applies to everyone in the medical field, including healthcare marketers. Its intensive regulations are one of the main reasons why many hospitals and clinics shy away from any kind of digital marketing–fear of violating HIPAA. But as long as you know what mistakes to avoid, things like SMS and social media marketing don’t have …
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As a hospital or medical practice owner, you have a lot on your plate. From ensuring the quality of patient care, to managing finances and complying with regulations, there’s always something that needs your attention. In today’s ever-evolving healthcare landscape, it’s also important to keep up with the latest trends and innovations in marketing and …
Medical practices, just like any other business, require effective communication to function smoothly and efficiently. Interoffice communication in particular is critical to the success of a medical practice, as it affects not only the employees, but also the patients. A well-coordinated medical practice with good interoffice communication can lead to improved patient satisfaction, reduced wait …
When you’re looking to hire help with your marketing strategy, it’s important to understand the differences between all the key types of marketing personnel out there. In this series, we’re going to break down the variations between different titles, what they mean for you, and how you can benefit from each. Today, let’s start with …
As a mid-sized business owner, chances are that you don’t have many resources available to help you achieve your big business goals. You’re trying to bring everything in-house to minimize spending, but this may actually be hurting you. Sometimes, an outsider’s perspective is just what you need. A fractional CMO (chief marketing officer) and a …
As a hospital decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your chief marketing officer (CMO). A strong CMO will help your hospital attract new patients and retain current ones, increase brand awareness, and ultimately drive revenue growth. However, if your CMO is not delivering results, it …
Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing? Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience. And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools. …
Healthcare content marketing is a vital way to reach and engage with your target audience, but only when done properly. So, how do you know whether what you’re doing is working? Here are 5 ways to effectively measure the performance of your healthcare content marketing: 1. Track website analytics Have you ever asked yourself, “How …
How can you tell if your marketing strategy is working without tracking the right metrics? You can’t. Marketing metrics are an essential part of any successful marketing strategy. They provide insight into the performance of your campaigns, products, and services. Knowing which metrics to track can help you make informed decisions about where to focus …
If you’re noticing any of the following 7 signs in your medical practice, it may be time to consider hiring a fractional chief marketing officer (CMO). A fractional CMO is a part-time marketing executive who works with you on a contract basis to help determine the best strategies for growing your practice. From decreased patient …