Doerle Food Services is a wholesale food service distributor with a diverse customer base. Doerle, which is headquartered in Broussard, Louisiana, also maintains distribution facilities in Shreveport, LA, Port Fourchon, LA, and Pasadena, TX. Their service area includes customers in Louisiana, Mississippi, Texas, and Arkansas.
THE PROBLEM As an organization with both employees and clients located in four states, Doerle was focused on providing the most useful and up-to-date information possible on their website. Prior to their relationship with Bizzuka, Doerle’s site was designed and hosted by another web design firm, and the staff was dissatisfied with the product. Formatting inconsistencies, an inadequate feature set, and the strong web presence of their competitors had the team seeking alternatives.
BIZZUKA SOLUTIONDoerle was approached by one of Bizzuka's business development executives, who worked with Doerle staff to identify their unique needs. Doerle had independent websites for each of its service areas and was interested in consolidating these pages. Another key objective was effectively serving three stakeholder groups: the company’s prospects, customers, and employees. With Bizzuka’s extensible content management system, Doerle is able to serve information to these three groups from an easy-to-navigate and clearly organized website.
Visitors to the site can:
- Read in-depth about Doerle’s as a company and its multiple service units
- Access written, photo, and video content about news and events
- View job openings
- Learn about the wide geographic area served by the company
Doerle's customers can:
- Log in to Doerle’s customer account portals and access educational resources
- Complete a survey about their experience as a customer
- Access an MSDS database containing datasheets for all Doerle products
- Download coupons and sales promotions
- Access a comprehensive list of food safety resources and recipes
- Download weekly financial commodities reports
Staff members can:
- Access Doerle webmail
- View each internal department’s page
- Access human resources documents
- Place purchase orders
Doerle’s Bizzuka-powered site has proven a valuable resource for the organization and their customers.
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"Bizzuka gives us the ability to interact with customers at more than a link level."