Introducing
AI Mastery For Business Leaders
The skills track for understanding, implementing, and scaling AI.
What is AI Mastery For Business Leaders?
AI Mastery For Business Leaders is part of our exclusive AI SkillsBuilder™ series produced in partnership with Louisiana State University.
This skills track is specifically designed for business leaders and small business owners who want to integrate artificial intelligence across their organization and achieve significant, profitable growth. This comprehensive training is for the c-suite and other leaders who are responsible for the oversight, execution, and scaling of AI within their organization.
Whether you're new to the AI world or planning to expand your existing company with AI technology, AI Mastery for Business Leaders provides all the necessary resources and support to fast-track your progress — helping you avoid months or even years of costly experimentation.
We've helped professionals across numerous industries rapidly acquire the skills and competence to develop and execute AI strategy at the highest level for massive growth and profits.
What You'll Learn
In our 6-week accelerated training, you'll become a master at using our AI Strategy Canvas™, and you'll see how it can help get everyone in your organization on the same page when it comes to having discussions about AI strategy and implementation.
You'll also learn to how to use the Canvas to engineer Scalable Prompts™ and share them throughout your organization. This is the secret to scaling AI adoption in your organization and accelerating your understanding of AI prompting.
We'll show you practical applications of AI in many areas of your company, like HR, accounting, customer service, and sales. You'll see how to scale AI across your organization to streamline your content creation process, ensuring it's efficient, consistent, and aligned with your brand standards.
You'll learn new ways to leverage AI for improving efficiency, and ultimately leading to dramatically improved business results.
We've developed a highly efficient way to manage content creation without compromising on quality or consistency.
Our Accelerated ChatGPT Training introduces you to a process we created called Scalable Prompting™.
It's our breakthrough method for creating and scaling front-end ChatGPT prompts. It's a powerful technique that accelerates content creation and allows you to scale AI adoption across your entire team.
Scalable Prompting™ is the key to efficient and effective content creation.
This technique eliminates the frustrations, inefficiencies, and redundancies often associated with prompt creation.
Imagine being able to draft engaging social media posts that are true to your brand, or write long-form, well-researched blog posts in an authentic voice no matter who is prompting ChatGPT.
With Scalable Prompting™, all this and more is possible.
The AI Strategy Canvas™ is a powerful yet easily understood tool that our clients use to develop scalable AI strategies and tactics.
It’s a clear and powerful framework that aligns AI initiatives with business objectives, ensuring that your AI outputs are efficient, effective, and resonate with your target audience.
This practical approach covers essential aspects like understanding your audience, your competitive advantages, your security and privacy concerns, and your brand voice, facilitating a streamlined integration of AI into your marketing operations.
The AI Strategy Canvas™ is an ideal resource for quickly bringing everyone in the organization onto the same page, making AI adoption more coherent and impactful.
A prompt strategy is useless if others in your organization have to constantly rewrite their own prompts.
That's why we teach you how to create a Prompt Library in Notion. This library will serve as a shared resource throughout your organization, helping to streamline your content creation process.
Your prompt library will also act as a staging and production area, allowing prompts to be finessed and approved for future use.
Innovation is critical to growth and survival in today's fast-paced and turbulent economy.
We'll teach you how to use ChatGPT to brainstorm ideas, fine-tune your strategy, and execute with consistency and precision.
Imagine having a tool that can help every employee in your organization generate innovative ideas and strategies at the click of a button.
That's the power of ChatGPT when used correctly.
The techniques we teach aren't just theoretical. We use them every day to run our business, and are constantly adding to our library.
Every prompt we teach can be applied to a wide range of scenarios in your own business.
Whether you're drafting emails, analyzing web pages for effectiveness, writing press releases, or preparing a detailed analysis of your Ideal Customer Profile (ICP), our training will equip you with the skills and prompts you need to rapidly produce content and respond even quicker to requests for information.
Who is This Training For?
If you are a business leader or professional who wants to master AI skills and accelerate the adoption of AI throughout your organization, this training is for you.
This is a hands-on training in the focused application of AI technologies for your business operations.
It is not for you if you want to learn about the history of AI.
It is for you if you want to learn and apply skills that will impact your company immediately.
On day one, we're going to zero in on AI security because it's critical that you know how to operate AI safely, securely and ethically. It's also essential that you know how to spot and deal with the AI content that is probably flooding your inbox and social media feed.
It's critical that you learn how to crafting prompts in a way that everyone in your company can quickly build, share, and adapt prompts. You're going to learn our proprietary process for creating what we call Scalable Prompts™. We'll show you how to use AI to streamline workflows by showing you applications you can put to use in multiple divisions of your company.
Then we'll do a deep dive into the AI Strategy Canvas™, which is the foundational tool that we use to get everyone in your organization on the same page and operating AI from the same level of understanding. This framework has helped hundreds of people like you almost instantly improve their understanding of generative AI and how to scale its use throughout their organization.
Throughout the course, we're going to work with you to create reusable AI assistants. By the end of our six weeks together, you'll have one or more custom AI assistants for your business that will help you streamline and simplify the very tasks that are robbing you of productivity.
AI Mastery For Business Leaders Course Curriculum
Learn to strategically scale AI adoption in this comprehensive 6-week, immersive and hands-on training. Each week builds on the previous, and after every session you'll be able to immediately put to use the skills you learn.
Our Week-by-Week Curriculum:
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WEEK 2
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WEEK 3
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WEEK 4
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WEEK 5
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WEEK 6
01
Establishing an AI Framework
Tuesday (90-120 minutes): Introduction to AI
- Assessing ethics in AI, security, privacy, and compliance
- Evaluating current AI adoption
- Establishing adoption timelines, goals, and strategies
- Perfecting Scalable Prompt Engineering™ and Prompt Stacking
- An overview of the AI Strategy Canvas™
Friday (60 minutes): Office Hours
- Participants present their strategy blocks
- Feedback session on prompt blocks & sequences
- Participants select their capstone project
You begin your journey into AI mastery by understanding the ethical implications, privacy concerns, and compliance requirements of using AI in marketing. You'll evaluate your current AI adoption, set realistic timelines, goals, and strategies, and get hands-on with the AI Strategy Canvas™ to align AI with your business objectives. By the end of the week, you're mastering dynamic prompt sequencing and stacking, ready to present your strategy blocks during office hours.
Meet Your Instructors
John Munsell
Chief Executive Officer
Bizzuka, Inc.
John Munsell is the co-founder of Bizzuka, an AI consulting firm focused on artificial intelligence strategy, training, and implementation. With a career spanning over 25 years in marketing, software development, financial services, and sales, John brings a wealth of experience to AI upskilling.
John serves as the Adjunct Instructor of Artificial Intelligence at Louisiana State University, contributing to the academic field while leading Bizzuka. His work centers on helping enterprise leadership teams develop AI competency frameworks and upskill their workforce.
John is the creator of the AI Strategy Canvas™ and Scalable Prompting™, a fundamental methodology for seamlessly integrating AI technologies across various business departments. Through his corporate training programs and the CXO AI Roundtable, John has personally trained over 200 corporate executives and managers, equipping them with practical AI skills to enhance efficiency, reduce costs, and foster innovative new product development.
Wade Murley
VP of Product Development
Bizzuka, Inc.
Wade Murley is a key player at Bizzuka. Wade has a decade of self-directed learning under his belt, earning him the moniker of a business polymath. Serving as a mere foundation, Wade's degree in Business and Marketing from Walsh College is complemented by his relentless pursuit of knowledge.
At Bizzuka, Wade's role defies conventional titles. As the right hand to John Munsell, he orchestrates marketing strategies, crafts training videos, engineers sophisticated automations, and continuously pushes the boundaries of AI implementation, keeping Bizzuka at the forefront of innovation. His contributions are integral to the company's groundbreaking methodologies, including the AI Strategy Canvas™ and Scalable Prompt Engineering™.
Through his involvement in Bizzuka's corporate training programs, Wade contributes to equipping executives and managers with practical AI skills. His ability to translate complex AI concepts into actionable strategies has made him a valuable asset in Bizzuka's mission to upskill employees and guide forward-thinking business leaders.
Comparing AI Mastery For Business Leaders & The AI SkillsBuilder™ Series
You may be wondering what's the difference between some of our programs. To keep it simple "AI Mastery For Business Leaders" is a foundational training tailored for the c-suite and leaders of teams and business units. Whether you are trying to wrap your head around the AI hype or you want to learn actual skills rather than theory then this skills track training is the best place to start.
The AI SkillsBuilder™ Series, on the other hand, is for teams. This is pre-recorded training that allows businesses to upskill their entire team by giving them access to AI training that is specific to their unique department or role within the company. It includes access an entire suite of skills tracks including:
- Sales
- Marketing
- Human Resources
- Operations
- Teaching & Instruction
- Finance & Accounting
- IT & Security
- Customer Service
- Legal
Each of these skills tracks include laser focused practical applications that are completely tailored for those within that discipline. This training is best for businesses who want to upskill virtually everyone on the roster by giving employees access to unique AI skills tracks that are applicable to their job. The AI SkillsBuilder™ Series will allow you to rapidly get your entire organization up to speed on AI and all operating from the same level of understanding.
Is our training really that different?
See what our past students think.
Tracy's Story:
Tracy, a law professor who also teaches prompt engineering, found the program transformative for her work and teaching. She's co-authoring a book on prompt engineering for law professors and students, and the course's approach resonated deeply with her.
"The approach that you use made sense to me right away. And like, as soon as I heard it, I was like, ah, that's it. That's how you do this. It was revelatory," Tracy shared.
She vividly described the impact of the training: "I feel like what I was doing before this course was like scribbling with crayons on the sidewalk or something. It was like, oh, my God, you're a cave person, and now I feel like I have, like, now I feel like a rocket scientist."
Tracy emphasized the course's far-reaching implications: "This is amazing. This, I was describing it to an instructional designer, and he said this is a paradigm shift in how you generate content. And I'm like, oh, yeah, it is. Yeah, this has been amazing. This is... I think this is life-changing. I think everybody ought to take it."
Latasha's Story:
Latasha, a Spanish and foreign language professor at LSU and Southern University, created a custom GPT called Email Elite to help her respond to students more professionally. She compared her previous AI training to "a baby class" that got her feet wet, while this program was like learning to swim without a life vest.
"This class is like, okay, now you're ready to swim. So we're going to get started. Let go of the life vest. And let's get at it," Latasha enthused. "It broke everything down to, like, I could really understand. Exactly. Not just like a prompt, but like a prompt in general."
Her enthusiasm about the potential applications was clear: "I'm excited because I could see so many things I could do as a researcher, as a teacher, in my job, and we haven't gotten to emails. I gotta get my email up. That Email Elite is about to save hours in a day."
Latasha concluded with heartfelt gratitude: "Thank you all for the wonderful training, because I'm telling you, it's changed my life! I can't say it enough."
Jeff's Story:
Jeff Zietlow, working closely with copywriters, discovered a majorly beneficial application of AI in content creation. Collaborating with Brian, a veteran copywriter from New York City, on a project for an architectural lighting firm, Jeff saw an opportunity to apply his newly acquired AI skills.
"I took all the information he had and stuck it into a GPT and just created a GPT and said, 'Hey, create some taglines on this,'" Jeff recounted. The results were impressive: "So we created 40 taglines. I think initially like five of the 40. And then of the taglines he liked, we went and created this manifesto."
By providing specific requirements to the AI, they rapidly generated high-quality content. "We gave it a formula of how he likes a manifesto," Jeff said. "It's got to be poetic, it's got to be this, got to be that, whatever. And we put together five manifestos in, I don't know, minutes."
Jeff credited his success to thorough AI training: "I went through the Strategy Canvas. I did the build for all the parts for Customer, Buyer Persona. I went through the whole piece, then I used—I had to re-watch some of the videos just to make sure I was doing it right—put the writing style into the instruction box, and then loaded up the knowledge base."
The time savings were substantial: "What took him a week and a half to two weeks took me five hours," Jeff stated proudly. His experience demonstrates how AI can revolutionize creative processes, enabling professionals to work more efficiently without compromising quality.
Fabio's Story:
Fabio, a research grant writer for a major university, found significant success using AI to enhance his grant applications. He developed a custom Grant Assistant GPT that produced more targeted, effective content faster, allowing him to speed up the grant application process and win more of them.
"What I get is a lot closer to what I actually need than what I was getting before, which was more general. The things I'm getting are more, yeah, more, more specific," Fabio explained.
His AI-assisted work on a multi-million dollar grant application, involving several universities, earned high praise from a collaborating professor:
"I just read through the material you forwarded me, and I'm extremely impressed. You did a super job representing the linkages between science and risk management, and community engagement. The writing flows so well, and you are very eloquent."
Fabio's excitement was palpable as he read her reply and thought to himself, "I'm not going to tell you my secret."
John's Story:
John T, the owner of a sophisticated project management software company serving the aerospace and manufacturing industries, faced challenges integrating AI into their software and marketing efforts. His team struggled to effectively write prompts for generating copy and supporting responses.
"Personally, I was kind of lost and didn't know where to start and so on. Even though I've been with John and listening to the Roundtable and been through it, it was... nothing made sense. It was all over the place, fragmented," John explained.
His experience with the AI Strategy Canvas transformed their approach to AI integration:
"The moment I used the Strategy Canvas to start writing a prompt, just one of them, it structured everything, and I started to understand how everything started to fall into place."
John's enthusiasm for the canvas and its applications was clear:
"That Strategy Canvas is probably the best way to go as a roadmap of what's 1st, 2nd, 3rd, 4th, and so on, and track yourself going down that. And even as a team exercise, I started using it with one of our guys, Ofer, and we started going through that. And that put the guidance behind it, some structure, and the understanding of how to actually write prompts correctly."
He concluded by highlighting the practical improvements in their software: "We managed to isolate our reference guide and add all our frequently asked questions from customers. We rewrote them as scripts and used AI to rewrite the scripts as well, and then dropped all of that into a big database. We've isolated that database, and our project management software can actually—you can write projects, you can ask it ad hoc questions and queries, and it comes up with pretty intelligent answers."
Dan's Story:
Dan, a professor at LSU, faced the challenge of managing a complex syllabus for his large introductory psychology course. He developed a custom GPT to interpret and communicate syllabus information, streamlining course management and reducing repetitive student queries.
"I can't tell you how many emails professors and teaching assistants get. There's just so many damn students in this," Dan explained, highlighting the administrative burden of repetitive student queries.
His AI-assisted approach to syllabus management transformed his teaching experience:
"I wanted to really use the workshop when I first got emailed about it from the Provost's office to do something like this. But it has whet my appetite for kind of bigger and more complex projects as well, which is really exciting."
Dan's enthusiasm for the AI training and its applications was evident:
"I'm really excited, and it's been awesome to learn about the new tools beyond just ChatGPT. I liked the Strategy Canvas, not just for thinking about AI, but for thinking about projects in general. And thinking more about customers and audiences and things like that."
He concluded by emphasizing the efficiency gains and potential for further applications: "The use of the structured prompts and being able to take them in and out of files and send them to people and adapt them, instead of just starting from scratch every time, has also got me thinking about other things I can do to use that kind of modular container-based system to send to students and not just like start from scratch every time. There's a lot of things I could be doing more efficiently."
Rafael's Story:
Rafael, the Department Chair for Languages at LSU, tackled the challenge of integrating AI for technology-shy faculty members. He developed a custom Language Teaching Assistant GPT to support faculty with various teaching tasks, making AI accessible and beneficial for all.
"We have faculty who still feel that AI does not relate or does not apply to what they do. I am specifically trying to target those individuals and provide them with a supportive tool," Rafael explained.
His AI-assisted approach aimed to help faculty with multiple aspects of their work:
"The GPT would be doing a number of things for these people, from helping them put together a syllabus with objectives and also helping them grade, helping also with quiz design and finally with rubrics."
Rafael's enthusiasm for the project and its potential impact was evident:
"I'm trying to put together a hand-holding system in the form of a language teaching assistant GPT. I'm trying to come up with a GPT that is extremely gentle and user-friendly."
He concluded by highlighting the educational value of the project:
"The quality of the prompting is being educational to see how the quality of the prompting improves the quality of the output." Rafael's initiative not only eased administrative burdens but also fostered a more inclusive and efficient educational environment for both faculty and students.
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What's included?
Over $10,000 in total value
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Our Ironclad, Money-back Guarantee:
We are committed to your complete satisfaction with our training. To ensure you get the most out of this transformative experience, we have a clear and straightforward guarantee:
- Full Participation Required: To qualify for our guarantee, we ask that you fully engage with the training. This means attending all four training sessions, participating in the Office Hours for additional support, and completing all assigned coursework. We believe in the power of commitment and active participation to achieve the best results.
- Collaborative Effort: We're here to support you every step of the way. If you're putting in the effort but not seeing the results, work with us. We'll collaborate closely to ensure you're on track to meet your goals.
- Our Promise to You: If, after attending all eight sessions (four training sessions and four Office Hours) and fulfilling the course requirements, you find that you're not satisfied with the outcome, we offer two options:
- Prompt Refund: We'll provide a full refund, no questions asked. Your investment is protected, and your satisfaction is our top priority.
- Complimentary Private Session: Alternatively, if you prefer, we'll offer a 2-hour private session with our expert trainers at no additional cost. This session is tailored to address your specific challenges and ensure you achieve the results you're looking for.
Our guarantee is designed to give you peace of mind and confidence in your journey with us. We're dedicated to your success and committed to providing a great learning experience with exceptional outcomes.
Explore Our Other AI Programs
AI SkillsBuilder™ Series
Learn to strategically scale AI adoption in this comprehensive 6-week, immersive and hands-on training. Each week builds on the previous, and after every session you'll be able to immediately put to use the skills you learn.
AI Strategy Canvas™ Certification
Becoming AI Strategy Canvas™ Certified means you've have mastered AI concepts and tools, can lead transformative learning sessions, and educate business leaders on integrating AI effectively into their operations.
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Make sure your students are more than qualified for an AI future. Work with us to develop a bespoke AI SkillsBuilder™ skills track for your academic institution and your students.
