Introducing the
AI SkillsBuilder™
Role-focused AI Training for Your Entire Organization
The AI SkillsBuilder™ Series
Imagine the difference in your bottom line and growth potential when every employee in your organization speaks AI fluently -- and with a common level of understanding.
That's the promise of the AI SkillsBuilder™.
It's not just another AI training program—it's a comprehensive solution designed to give your workforce immediately actionable and powerful AI skills, regardless of their technical background or department.
Why does this matter?
As AI reshapes industries at breakneck speed, companies that fail to adequately train their teams risk falling behind -- so far behind that catching up can become virtually impossible.
The AI SkillsBuilder™ bridges this gap, offering focused learning paths for everyone from marketing to HR to C-suite executives.
Self-taught employees are missing key concepts and frameworks that can make them more efficient and effective in their jobs by an order of magnitude. It would take them years of trial and error to learn what we'll teach them in their first week in the AI SkillsBuilder™ program.
Unlike generic courses that offer one-size-fits-all training, this program dives deep into practical, role-specific AI applications. It's built on the foundation of the AI Strategy Canvas™, ensuring that every skill learned aligns with your organization's broader AI strategy and vision.
In a landscape where AI literacy is becoming as essential as computer literacy once was, the AI SkillsBuilder™ isn't just an option—it's your competitive edge... your secret weapon to growth, profitability, and efficiency.
What You'll Learn in The Accelerated AI in Marketing Training
In our hybrid live/recorded training program, you'll become a master at using our AI Strategy Canvas™ to develop AI strategies and craft powerful AI initiatives.
Then you'll master the art of creating scalable prompts that can be distributed and shared throughout your organization. This is the secret to scaling AI adoption in your organization and accelerating your understanding of AI prompting.
You'll be able to streamline your content creation process, ensuring it's efficient, consistent, and aligned with your brand standards.
You'll no longer be overwhelmed by AI inefficiencies, and your entire team will be driving better results from AI strategy development all the way through execution.
The AI Strategy Canvas™ is a powerful yet easily understood tool that our clients use to develop scalable AI strategies and tactics.
It’s a clear and powerful framework that aligns AI initiatives with business objectives, ensuring that your AI outputs are efficient, effective, and resonate with your target audience.
This practical approach covers essential aspects like understanding your audience, your competitive advantages, your security and privacy concerns, and your brand voice, facilitating a streamlined integration of AI into your marketing operations.
The AI Strategy Canvas™ is an ideal resource for quickly bringing everyone in the organization onto the same page, making AI adoption more coherent and impactful.
We've developed a highly efficient way to manage content creation without compromising on quality or consistency.
Our accelerated training introduces you to a process we call Scalable Prompt Engineering™.
It's our breakthrough method for creating and scaling AI prompts. It's a powerful technique that accelerates content creation and allows you to scale AI adoption across your entire team.
Scalable Prompt Engineering™ is the key to efficient and effective AI execution.
This technique eliminates the frustrations, inefficiencies, and redundancies often associated with using AI tools.
Imagine being able to quickly and consistently draft business proposals that close deals faster, write long-form, well-researched blog posts in an authentic voice, or analyze documents and datasets for powerful new insights.
With Scalable Prompt Engineering™, all this and more is possible.
A prompt strategy is useless if others in your organization have to constantly rewrite their own prompts.
That's why we teach you how to create a Prompt Library in Notion. This library will serve as a shared resource throughout your organization, helping to streamline your content creation process.
Your prompt library will also act as a staging and production area, allowing prompts to be finessed and approved for future use.
Innovation is critical to growth and survival in today's fast-paced and turbulent economy.
We'll teach you how to use ChatGPT, Claude, Perplexity, and Gemini to brainstorm ideas, fine-tune your strategy, and execute with consistency and precision.
Imagine having a tool that can help every employee in your organization generate innovative ideas and strategies at the click of a button.
That's the power of AI when used correctly.
The techniques we teach aren't just theoretical. We use them every day to run our business, and are constantly adding to our library.
Every prompt we teach and share can be applied to a wide range of scenarios in your own business.
Whether you're drafting legal documents, analyzing transcripts for insights and action plans, writing press releases, or preparing a detailed analysis of your market potential, our training will equip you with the skills and prompts you need to rapidly increase productivity and improve profitability.
Who is This Training For?
This combination of recorded and live instruction is tailored specifically for business professionals who want to master AI skills and accelerate the adoption of AI throughout their organization.
It's designed for those who want to experience hands-on training and learn how to apply and execute AI at a high level in their specific job within the company.
It is not for those seeking just a basic or theoretical understanding of AI.
It's for those who want to learn and apply skills to enhance their unique role within the company.
On day one, we're going to zero in on safety and security, because it's critical that you know how to operate AI safely, securely, and ethically. It's also essential that you know how to spot and deal with the AI content that is probably flooding your inbox and social media feed.
Then we'll do a deep dive into the AI Strategy Canvas™, which is the foundational tool that we use to get everyone on the same page and operating from the same level of understanding. This framework has helped hundreds of people almost instantly improve their understanding of generative AI and how to scale its use in their organization.
Next, you're going to learn how to create powerful prompts that will allow you to scale effective prompting throughout your company using a proprietary process we call Scalable Prompt Engineering™.
We'll show you how to use AI to streamline all sorts of departmental-focused workflows. Throughout the course, we're going to show you how to create reusable AI assistants. By the end of our time together, you'll have one or more custom AI assistants for your business that will help you streamline and simplify the very tasks that are robbing you of productivity.
Meet Your Instructors
John Munsell
Chief Executive Officer
Bizzuka, Inc.
John Munsell is the co-founder of Bizzuka, an AI consulting firm focused on artificial intelligence strategy, training, and implementation. With a career spanning over 25 years in marketing, software development, financial services, and sales, John brings a wealth of experience to AI upskilling.
John serves as the Adjunct Instructor of Artificial Intelligence at Louisiana State University, contributing to the academic field while leading Bizzuka. His work centers on helping enterprise leadership teams develop AI competency frameworks and upskill their workforce.
John is the creator of the AI Strategy Canvas™ and Scalable Prompting™, a fundamental methodology for seamlessly integrating AI technologies across various business departments. Through his corporate training programs and the CXO AI Roundtable, John has personally trained over 200 corporate executives and managers, equipping them with practical AI skills to enhance efficiency, reduce costs, and foster innovative new product development.
Wade Murley
VP of Product Development
Bizzuka, Inc.
Wade Murley is a key player at Bizzuka. Wade has a decade of self-directed learning under his belt, earning him the moniker of a business polymath. Serving as a mere foundation, Wade's degree in Business and Marketing from Walsh College is complemented by his relentless pursuit of knowledge.
At Bizzuka, Wade's role defies conventional titles. As the right hand to John Munsell, he orchestrates marketing strategies, crafts training videos, engineers sophisticated automations, and continuously pushes the boundaries of AI implementation, keeping Bizzuka at the forefront of innovation. His contributions are integral to the company's groundbreaking methodologies, including the AI Strategy Canvas™ and Scalable Prompt Engineering™.
Through his involvement in Bizzuka's corporate training programs, Wade contributes to equipping executives and managers with practical AI skills. His ability to translate complex AI concepts into actionable strategies has made him a valuable asset in Bizzuka's mission to upskill employees and guide forward-thinking business leaders.
Our AI SkillsBuilder Course Curriculum
Learn to strategically execute and scale AI adoption in your role and organization through this comprehensive, hybrid video-based and hands-on training. Each module builds on the previous, and every week you'll be able to attend live, office hours sessions where you'll refine your learning and skills to maximize efficiency, effectiveness, and results.
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Foundations II
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Foundations III
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Practical AI applications I-IV
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AI Automation I
Privacy, Safety, Security, & Ethics
Introduction to AI
- You'll grasp the critical importance of data privacy in AI, learning how to protect sensitive information and comply with regulations like GDPR.
- You'll discover key security measures to safeguard your AI systems from threats, ensuring the integrity of your AI operations.
- You'll learn to identify and mitigate potential safety risks associated with AI implementation, protecting both your organization and its stakeholders.
- You'll explore the ethical implications of AI use, developing a framework for responsible AI decision-making that aligns with your company's values.
- You'll master techniques for building transparency and trust into your AI processes, positioning your organization as a leader in responsible AI adoption.
Office Hours
- We'll help you analyze real-world ethical dilemmas in AI, guiding you to develop responsible solutions for your organization.
- We'll make sure you can implement robust data privacy strategies that comply with the latest regulations.
- We'll look at your AI security challenges and help you enhance protection against potential threats.
- We'll help you develop advanced safety protocols tailored to your specific industry and AI applications.
By mastering these foundational elements, you'll transform your approach to AI implementation. You'll move from uncertain to confident, equipped to navigate the complex landscape of AI ethics and security. This knowledge won't just protect your organization—it'll become a competitive advantage, allowing you to build AI systems that are not only powerful, but also trustworthy and ethically sound.
Sign Up Today!
For The AI SkillsBuilder On-Demand Training Suite
Entrepreneur
$
1,450
Per user
(2-3 users)
Team
$
1,305
Per user
(4-9 users)
Business
$
1,175
Per user
(10-24 users)
Want to train 25 or more people?
Save from 40% to 90% with our group discounts (25 - 10,000 participants)
Is our training really that different?
See what our past students think.
Tracy's Story:
Tracy, a law professor who also teaches prompt engineering, found the program transformative for her work and teaching. She's co-authoring a book on prompt engineering for law professors and students, and the course's approach resonated deeply with her.
"The approach that you use made sense to me right away. And like, as soon as I heard it, I was like, ah, that's it. That's how you do this. It was revelatory," Tracy shared.
She vividly described the impact of the training: "I feel like what I was doing before this course was like scribbling with crayons on the sidewalk or something. It was like, oh, my God, you're a cave person, and now I feel like I have, like, now I feel like a rocket scientist."
Tracy emphasized the course's far-reaching implications: "This is amazing. This, I was describing it to an instructional designer, and he said this is a paradigm shift in how you generate content. And I'm like, oh, yeah, it is. Yeah, this has been amazing. This is... I think this is life-changing. I think everybody ought to take it."
Latasha's Story:
Latasha, a Spanish and foreign language professor at LSU and Southern University, created a custom GPT called Email Elite to help her respond to students more professionally. She compared her previous AI training to "a baby class" that got her feet wet, while this program was like learning to swim without a life vest.
"This class is like, okay, now you're ready to swim. So we're going to get started. Let go of the life vest. And let's get at it," Latasha enthused. "It broke everything down to, like, I could really understand. Exactly. Not just like a prompt, but like a prompt in general."
Her enthusiasm about the potential applications was clear: "I'm excited because I could see so many things I could do as a researcher, as a teacher, in my job, and we haven't gotten to emails. I gotta get my email up. That Email Elite is about to save hours in a day."
Latasha concluded with heartfelt gratitude: "Thank you all for the wonderful training, because I'm telling you, it's changed my life! I can't say it enough."
Jeff's Story:
Jeff Zietlow, working closely with copywriters, discovered a majorly beneficial application of AI in content creation. Collaborating with Brian, a veteran copywriter from New York City, on a project for an architectural lighting firm, Jeff saw an opportunity to apply his newly acquired AI skills.
"I took all the information he had and stuck it into a GPT and just created a GPT and said, 'Hey, create some taglines on this,'" Jeff recounted. The results were impressive: "So we created 40 taglines. I think initially like five of the 40. And then of the taglines he liked, we went and created this manifesto."
By providing specific requirements to the AI, they rapidly generated high-quality content. "We gave it a formula of how he likes a manifesto," Jeff said. "It's got to be poetic, it's got to be this, got to be that, whatever. And we put together five manifestos in, I don't know, minutes."
Jeff credited his success to thorough AI training: "I went through the Strategy Canvas. I did the build for all the parts for Customer, Buyer Persona. I went through the whole piece, then I used—I had to re-watch some of the videos just to make sure I was doing it right—put the writing style into the instruction box, and then loaded up the knowledge base."
The time savings were substantial: "What took him a week and a half to two weeks took me five hours," Jeff stated proudly. His experience demonstrates how AI can revolutionize creative processes, enabling professionals to work more efficiently without compromising quality.
Fabio's Story:
Fabio, a research grant writer for a major university, found significant success using AI to enhance his grant applications. He developed a custom Grant Assistant GPT that produced more targeted, effective content faster, allowing him to speed up the grant application process and win more of them.
"What I get is a lot closer to what I actually need than what I was getting before, which was more general. The things I'm getting are more, yeah, more, more specific," Fabio explained.
His AI-assisted work on a multi-million dollar grant application, involving several universities, earned high praise from a collaborating professor:
"I just read through the material you forwarded me, and I'm extremely impressed. You did a super job representing the linkages between science and risk management, and community engagement. The writing flows so well, and you are very eloquent."
Fabio's excitement was palpable as he read her reply and thought to himself, "I'm not going to tell you my secret."
John's Story:
John T, the owner of a sophisticated project management software company serving the aerospace and manufacturing industries, faced challenges integrating AI into their software and marketing efforts. His team struggled to effectively write prompts for generating copy and supporting responses.
"Personally, I was kind of lost and didn't know where to start and so on. Even though I've been with John and listening to the Roundtable and been through it, it was... nothing made sense. It was all over the place, fragmented," John explained.
His experience with the AI Strategy Canvas transformed their approach to AI integration:
"The moment I used the Strategy Canvas to start writing a prompt, just one of them, it structured everything, and I started to understand how everything started to fall into place."
John's enthusiasm for the canvas and its applications was clear:
"That Strategy Canvas is probably the best way to go as a roadmap of what's 1st, 2nd, 3rd, 4th, and so on, and track yourself going down that. And even as a team exercise, I started using it with one of our guys, Ofer, and we started going through that. And that put the guidance behind it, some structure, and the understanding of how to actually write prompts correctly."
He concluded by highlighting the practical improvements in their software: "We managed to isolate our reference guide and add all our frequently asked questions from customers. We rewrote them as scripts and used AI to rewrite the scripts as well, and then dropped all of that into a big database. We've isolated that database, and our project management software can actually—you can write projects, you can ask it ad hoc questions and queries, and it comes up with pretty intelligent answers."
Dan's Story:
Dan, a professor at LSU, faced the challenge of managing a complex syllabus for his large introductory psychology course. He developed a custom GPT to interpret and communicate syllabus information, streamlining course management and reducing repetitive student queries.
"I can't tell you how many emails professors and teaching assistants get. There's just so many damn students in this," Dan explained, highlighting the administrative burden of repetitive student queries.
His AI-assisted approach to syllabus management transformed his teaching experience:
"I wanted to really use the workshop when I first got emailed about it from the Provost's office to do something like this. But it has whet my appetite for kind of bigger and more complex projects as well, which is really exciting."
Dan's enthusiasm for the AI training and its applications was evident:
"I'm really excited, and it's been awesome to learn about the new tools beyond just ChatGPT. I liked the Strategy Canvas, not just for thinking about AI, but for thinking about projects in general. And thinking more about customers and audiences and things like that."
He concluded by emphasizing the efficiency gains and potential for further applications: "The use of the structured prompts and being able to take them in and out of files and send them to people and adapt them, instead of just starting from scratch every time, has also got me thinking about other things I can do to use that kind of modular container-based system to send to students and not just like start from scratch every time. There's a lot of things I could be doing more efficiently."
Rafael's Story:
Rafael, the Department Chair for Languages at LSU, tackled the challenge of integrating AI for technology-shy faculty members. He developed a custom Language Teaching Assistant GPT to support faculty with various teaching tasks, making AI accessible and beneficial for all.
"We have faculty who still feel that AI does not relate or does not apply to what they do. I am specifically trying to target those individuals and provide them with a supportive tool," Rafael explained.
His AI-assisted approach aimed to help faculty with multiple aspects of their work:
"The GPT would be doing a number of things for these people, from helping them put together a syllabus with objectives and also helping them grade, helping also with quiz design and finally with rubrics."
Rafael's enthusiasm for the project and its potential impact was evident:
"I'm trying to put together a hand-holding system in the form of a language teaching assistant GPT. I'm trying to come up with a GPT that is extremely gentle and user-friendly."
He concluded by highlighting the educational value of the project:
"The quality of the prompting is being educational to see how the quality of the prompting improves the quality of the output." Rafael's initiative not only eased administrative burdens but also fostered a more inclusive and efficient educational environment for both faculty and students.
Our Ironclad, Money-back Guarantee:
We are committed to your complete satisfaction with our training. To ensure you get the most out of this transformative experience, we have a clear and straightforward guarantee:
- Full Participation Required: To qualify for our guarantee, we ask that you fully engage with the training. This means attending all four training sessions, participating in the Office Hours for additional support, and completing all assigned coursework. We believe in the power of commitment and active participation to achieve the best results.
- Collaborative Effort: We're here to support you every step of the way. If you're putting in the effort but not seeing the results, work with us. We'll collaborate closely to ensure you're on track to meet your goals.
- Our Promise to You: If, after attending all eight sessions (four training sessions and four Office Hours) and fulfilling the course requirements, you find that you're not satisfied with the outcome, we offer two options:
- Prompt Refund: We'll provide a full refund, no questions asked. Your investment is protected, and your satisfaction is our top priority.
- Complimentary Private Session: Alternatively, if you prefer, we'll offer a 2-hour private session with our expert trainers at no additional cost. This session is tailored to address your specific challenges and ensure you achieve the results you're looking for.
Our guarantee is designed to give you peace of mind and confidence in your journey with us. We're dedicated to your success and committed to providing a great learning experience with exceptional outcomes.
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