Paul joined Bizzuka in August 2007. In his role as Internet marketing director, Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix. Having been involved in online marketing for over a decade, he is well-suited to this role. He understands at a granular level how conversational media tools can be used for marketing purposes and has worked with a number of clients assisting them in deploying online marketing strategies.
Prior to joining Bizzuka Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.
He is a feature writer for Practical Ecommerce magazine on the use of social media for marketing purposes and blogs for MarketingProfs Daily Fix blog. Paul has led numerous blog and social media workshops and seminars, including the first ever such seminar to be held in Asia. He has also blogged professionally with Weblogs, Inc., as well as with Allbusiness.com.
Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley.
