6/17/2013 12:47:27 PM
Blogs provide a way to positively affect search engine returns, influence customer opinion and increase lead generation. Thanks to Google's algorithm updates that favor original content, business blogging is back with a vengeance!
6/14/2013 8:20:25 AM
Our Five for Friday focus this week is on LinkedIn, Facebook, email, SEO and marketing strategy - not necessarily in that order.
6/12/2013 10:56:27 AM
The old-fashioned marketing funnel is giving way to a new concept, the customer lifecycle.
6/10/2013 8:12:43 AM
If you thought press releases were just for pitching the media, think again.
6/7/2013 8:21:32 AM
In this week's edition of Five for Friday we get a mix of marketing advice, information on important digital marketing trends, ways to engage customers, and how to improve SEO. Oh, and there's a list of cool iPhone apps to track your website traffic, too.
5/24/2013 8:04:26 AM
This week's F4F covers a new tool offered by Google, ways to create customer advocates, the power of Twitter hashtags, and two resources you'll want to make use of.
5/22/2013 1:45:27 PM
In the post this past Monday, we discussed the importance of monitoring your company's online reputation and the benefits that can accrue when you do. This post lists 7 tools to consider using.
5/20/2013 8:01:45 AM
Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate.
5/17/2013 8:20:55 AM
This week's edition of F4F focuses on Google+. Despite fast growth, companies have a tough time making it work.
5/15/2013 8:00:30 AM
How can healthcare marketers, especially those in hospital settings, make use of digital technologies for marketing? Those and other questions are addressed in this interview.
5/13/2013 1:42:39 PM
Thanks to social media, everyone has a voice. It's likely that a conversation is taking place right now somewhere in social media about your business, its products and services - or, at the very least, about your industry.
It's imperative that you extend your voice and enter the conversation - or start one if it does not currently exist. That's where content marketing plays a role.
5/10/2013 8:02:49 AM
What can Lady Gaga teach businesses about building customer loyalty? Find out in this week's edition of Five for Friday.
5/3/2013 8:25:53 AM
This week, Five for Friday focuses on a pop diva, very short videos, an historic moment and more. But it all has to do with marketing online.
4/29/2013 8:23:21 AM
In last week's online marketing tools installment, I briefly touched on Slideshare, a site where you can host PPT and Keynote slide decks. This week, I delve more in-depth in order to mine the benefits it provides from a marketing perspective.
4/26/2013 8:25:39 AM
This week's edition of Five for Friday takes another look at content marketing.
4/22/2013 8:15:38 AM
If you have Powerpoint decks, PDFs, research reports, product sales sheets, whitepapers, videos, images, infographics, audio files or other such collateral that's sitting on your website and is publicly viewable, you should consider putting that content in places where it can be easily found and easily shared.
4/19/2013 8:34:33 AM
Got questions about web design and managing your content? Have heard of Slideshare, but don't know what it is or how to use it? Want to know which social media metrics to track or whether email is still a viable marketing tool? Then you've come to the right place.
4/17/2013 8:06:43 AM
Years ago, the Beatles sang, "Can't by me love." Today, businesses must learn they can no longer buy "likes." That's the premise of a new book entitled Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.
4/15/2013 8:15:55 AM
Consumers place a high value on great customer service. How does your company measure up?
4/12/2013 8:24:52 AM
This week, Five for Friday shines its spotlight on the latest news about search engine optimization, B2B marketing and social media.
3/27/2013 8:07:20 AM
Many oil & gas companies rely mainly on traditional marketing approaches such as print ads in trade magazines to promote their products and services. However, some have begun to incorporate digital strategies that include social media.
3/22/2013 8:06:13 AM
This week's Five for Friday focuses on web design, search marketing, social media and marketing automation.
3/20/2013 8:17:25 AM
Today, many marketers and business owners want to know how to make content published on the web go viral. By that I mean content that gets syndicated across the web by hundreds if not thousands of people.
If finding the viral Holy Grail is important to you, here are five keys that should help.
3/15/2013 7:49:29 AM
This week's edition of Five for Friday (FFF) shares five small business websites you need to bookmark and refer to often.
2/27/2013 5:18:08 AM
In order to effectively reach today's customer, we need a much better understanding of who his or she is. No better way exists to accomplish that goal than by creating buyer personas that transform generic statistics into real people.
2/18/2013 8:19:15 AM
Thanks to deepening integration between the two, search and social media have become a digital yin and yang, and businesses need to pay attention.
2/15/2013 8:36:24 AM
This edition of Five for Friday focuses on mobile technology and the need for businesses to be mobile-ready.
2/13/2013 6:23:56 AM
A big question that haunts the minds of small to medium-sized businesses is how to allocate already overstretched resources to make room for content creation. This post outlines 10 ways SMBs can get started.
2/11/2013 8:25:22 AM
In an age dominated by the Internet, creating quality online content that addresses the needs and interests of your customers and prospects is a literal imperative. Here are four reasons why.
2/8/2013 8:23:46 AM
If you have a strong desire to become a farmer, raise a Clydesdale or eat Oreo cookies in the dark, it's very likely you watched Super Bowl XLVII. This week's Five for Friday discusses marketing lessons learned from the big game, and more.
2/1/2013 10:04:58 AM
This week's edition of Five for Friday focuses on marketing channels that work and those that don't. We report, you decide.
1/25/2013 8:04:26 AM
Our latest edition of Five for Friday contains a hand-picked list of the best online marketing articles we could find covering website design, content management, social media and search engine optimization.
1/21/2013 9:26:05 AM
The number one goal of any email marketing campaign is to convert list members into customers (or repeat customers as the case may be). In order for that to happen, they have to first open your email, and in order for that to happen something has to capture their attention and motivate them to click. That "something" is your email subject line.
1/18/2013 8:13:39 AM
Best practices for web design, social media, business automation software and blogging are the topics covered in this week's edition of Five for Friday.
1/16/2013 12:50:51 PM
When was the last time you watched a video online? Whether it was a feature-length movie on Netflix, a sitcom on Hulu, or an offbeat short clip on YouTube, for most of us it hasn't been more than a few days, if that long. Face it, video is hot! Consumers love it. Your customers and prospects will too.
1/11/2013 12:16:29 PM
With so many choices available, marketing to today's web savvy consumers can be difficult. These five articles provide valuable insights that will not only make the job easier but will lead to more productive and profitable results.
1/4/2013 8:34:02 AM
We don't mean to ram marketing down your throat in 2013, but we do want to make you aware of the many ways you can market your business online.
Through articles about talking Twitter, tweaking Facebook, creating landing pages and generating leads, combined with some sound New Year's resolution advice from a true web marketing guru, that's exactly what this edition of Five for Friday is designed to do.
1/2/2013 8:11:09 AM
In an article entitled "The Case for Marketing in the Municipal Sector," author Jim Mintz, Managing Partner of the Centre of Excellence for Public Sector Marketing, said: "Marketing is universally recognized as one of the most important elements in business management. In the economically challenging twenty-first century, it may also become one of the most important functions of city management."
If what Mintz says is true, in what ways should municipalities be marketing themselves? How can a website help?
12/28/2012 8:08:23 AM
We're just about to turn the corner and enter a new year. Using the tips provided in these five articles will help you become a better marketer in 2013. Topics covered in this week's edition of Five for Friday include web design, search engine optimization, email marketing, social media and web analytics.
12/21/2012 8:16:53 AM
Just in case the Mayans were wrong and the world is not actually coming to an end today, here are five articles that will help your business see better results from your marketing efforts in 2013.
12/17/2012 8:14:30 AM
Did you know your Bizzuka website offers more than 120 components (apps) in total? How many you have access to depends on your plan, but I want to mention severn that are designed specifically to help you market your business more effectively both online and off.
12/14/2012 8:11:45 AM
Calling all trend watchers. This edition of Five for Friday focuses on marketing trends to keep an eye on for 2013 (assuming the Mayans aren't right, of course). It's no surprise that mobile technology factors heavily, but so do social media and content marketing.
12/7/2012 12:12:33 PM
Here's the second installment of our weekly "Five for Friday" marketing brief that presents news and information from around the web that will be of interest to you.
12/3/2012 8:22:04 AM
In an age when all we hear about is social media this, social media that and social media the other, one proven marketing approach that gets comparatively little attention is email marketing.
11/20/2012 8:32:32 AM
Bizzuka's Internet Marketing department is offering two FREE webinars next week covering Facebook and Analytics.
7/24/2012 12:33:49 PM
Bizzuka is pleased to announce a new line of cutting edge social media enhancements to our CMS software.
2/15/2012 12:42:54 PM
Blogging has long been a staple among social media marketers. Though it has lost some luster due to the growing popularity of social networks like Facebook and Twitter, blogging can benefit businesses in ways those cannot. This post outlines five such ways.
1/2/2012 8:43:34 AM
Social media is playing an increasing important role in how businesses communicate and that now includes the way press releases are syndicated.
Called Social Media News Releases (SMNR), these services place an emphasis on distributing content to social networking sites like Facebook and Twitter in order to reach a more socially-connected audience.
4/11/2011 8:00:00 AM
Web sites used to be nothing more than electronic brochures. Today, however, without a doubt the Internet has become a very interactive environment for users. Sites need to be specifically built in a way that captures the attention of visitors and keeps them coming back.
4/4/2011 8:00:00 AM
Do you know dot com domain names are disappearing at a rate of one million per month? They're becoming an endangered species! Here are the top ten tips to help you find a great domain name.