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9/15/2014 12:47:40 PM

Bridging oil & gas industry age gap

One way the oil & gas industry can recruit younger workers to replace those who are retiring is through the use of social media. (Part 1 of a three-part series.)


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Social Media
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9/8/2014 10:32:02 AM
Go Daddy Mad Mimi email marketing tips

With 91 percent of consumers using email at least once a day and nearly 900 million mobile email users, email marketing is not going away anytime soon. These six tips will help your business use email more effectively.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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9/5/2014 9:24:22 AM


Learn about the entry-level SEO techniques to keep in mind when getting your blog off the ground.

Posted by Nick Mouledous | 0 Comment(s) | Submit comment | Tell a friend
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8/25/2014 1:18:27 PM

Best brands blend in on social media

Pandering, self-promotion, and insensitivity are just a few common social media marketing sins. These ten brands stay ahead of the pack by creating relatable and natural messaging that doesn't feel like a sales pitch.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Social Media
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8/22/2014 8:00:00 AM


Wondering what to test on your website? Here's a simple suggestion that could translate to a major lift in conversions.

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8/18/2014 4:07:09 PM


Understanding where your web traffic comes from helps you improve your campaigns, forge new relationships, and close more deals.

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8/15/2014 1:30:32 PM

Improving email click through rates

Publishing an email newsletter takes a considerable amount of time and effort. You want people to benefit from its content. Here are ten tips to help improve click-through rates.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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8/11/2014 8:00:00 AM


Use these simple techniques to write headlines that drive marketing objectives.

Posted by Nick Mouledous | 0 Comment(s) | Submit comment | Tell a friend
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8/8/2014 3:10:01 PM

Infographics creation tools

Why hire a designer to create infographics when you can do it yourself using one of these ten tools?

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Tools
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8/4/2014 8:24:43 AM

Use offline marketing to drive website traffic

As Internet marketers, we often associate growth in website traffic with online marketing efforts such as email or social media. However, don't miss the valuable opportunities that offline marketing can provide as an additional traffic source. Here are four ideas you can put to the test.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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8/1/2014 8:01:43 AM

Email and marketing automation for customer acquisition

Not unlike catching fish, acquiring new customers requires time and effort. Email and marketing automation can make the process easier. 


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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7/29/2014 2:07:40 PM


Paul and Nick discuss the strong and weak points of a variety of landing pages.

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7/25/2014 10:45:58 AM

Creating landing pages that convert

In online marketing parlance, a landing page is designed for the purpose of spurring visitors to take action. Follow these four best practices to create landing pages that convert.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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7/21/2014 3:39:51 PM

Google Display Network ads

Google enables businesses to advertise via the Google Display Network (GDN), which uses images and video to promote your company, products or services. Here's how it works.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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7/18/2014 3:25:16 PM

Google Adwords

Getting front-page organic returns on Google searches can be difficult. A quicker way is to use AdWords, Google's pay-per-click search marketing platform.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Search Marketing
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7/14/2014 12:19:56 PM
Google Panda

Low-quality link building persists as an artifact of SEO days of yore. Don't be sold a volume strategy and focus on acquiring quality links instead.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: SEO
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7/11/2014 1:29:13 PM
5 B2C vs B2B email marketing differences

Creating email campaigns for B2C shares similarities to B2B, but there are distinctive differences, too. Here are five that come to mind along with how you can address both groups.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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7/7/2014 4:27:14 PM

Email deliverability

Crafting a compelling email marketing message isn't always easy. Competing for attention among scores of other messages requires forethought, creativity and experimentation. But what if your message never reaches the recipient's inbox in the first place?


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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6/30/2014 8:30:21 AM
Increase email conversion rates using landing pages

Some helpful guidelines for how to increase email marketing conversion rates using landing pages.

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Categories: Email Marketing
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6/27/2014 8:45:21 AM

Google My Business

A new product from Google called Google My Business replaces Google+ Local and Google Places for Business as the single source for local business listings.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Local SEO  |  Online Marketing  |  Search Marketing
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6/23/2014 6:37:15 PM
3 ways to get your content seen by those that matter

Creating content is one thing, but getting it seen by people who matter to your business is another. "If we build it, they will come" may have worked for Kevin Costner, but is it enough to drive traffic and conversions to your company website? 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing  |  Social Media
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6/21/2014 5:04:43 AM

Ecommerce conversion optimization and testing

Out of all websites on the Internet, those in the ecommerce category have the greatest potential for improvement. Here are some tips for how to increase conversion rates using a technique called A/B split testing.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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6/16/2014 2:20:00 PM

7 Steps to Foster Employee Advocacy in Your Company

One of the best ways to amplify corporate marketing is by encouraging employees to become advocates. Here are seven steps you can take to get started.



6/13/2014 1:33:18 PM
Introduction to SEO markup

SEO markup, which consists of "tags" that appear in the HTML of your site, help search engines determine how well your site should rank. This tutorial explains several important tags and provides guidelines for optimizing them in order to rank higher. 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Search Marketing
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6/9/2014 1:04:13 PM
3 step guide to creating content

Content is to search engines what gasoline is to fire. Isn't it time to start creating content and add some high octane marketing fuel to your business? These four steps will get you started.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing  |  SEO  |  Web Content Management
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