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One way the oil & gas industry can recruit younger workers to replace those who are retiring is through the use of social media. (Part 1 of a three-part series.)
With 91 percent of consumers using email at least once a day and nearly 900 million mobile email users, email marketing is not going away anytime soon. These six tips will help your business use email more effectively.
Publishing an email newsletter takes a considerable amount of time and effort. You want people to benefit from its content. Here are ten tips to help improve click-through rates.
As Internet marketers, we often associate growth in website traffic with online marketing efforts such as email or social media. However, don't miss the valuable opportunities that offline marketing can provide as an additional traffic source. Here are four ideas you can put to the test.
Not unlike catching fish, acquiring new customers requires time and effort. Email and marketing automation can make the process easier.
In online marketing parlance, a landing page is designed for the purpose of spurring visitors to take action. Follow these four best practices to create landing pages that convert.
Google enables businesses to advertise via the Google Display Network (GDN), which uses images and video to promote your company, products or services. Here's how it works.
Getting front-page organic returns on Google searches can be difficult. A quicker way is to use AdWords, Google's pay-per-click search marketing platform.
Crafting a compelling email marketing message isn't always easy. Competing for attention among scores of other messages requires forethought, creativity and experimentation. But what if your message never reaches the recipient's inbox in the first place?
A new product from Google called Google My Business replaces Google+ Local and Google Places for Business as the single source for local business listings.
Out of all websites on the Internet, those in the ecommerce category have the greatest potential for improvement. Here are some tips for how to increase conversion rates using a technique called A/B split testing.
One of the best ways to amplify corporate marketing is by encouraging employees to become advocates. Here are seven steps you can take to get started.
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