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7/25/2014 10:45:58 AM

Creating landing pages that convert

In online marketing parlance, a landing page is designed for the purpose of spurring visitors to take action. Follow these four best practices to create landing pages that convert.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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7/21/2014 3:39:51 PM

Google Display Network ads

Google enables businesses to advertise via the Google Display Network (GDN), which uses images and video to promote your company, products or services. Here's how it works.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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7/18/2014 3:25:16 PM

Google Adwords

Getting front-page organic returns on Google searches can be difficult. A quicker way is to use AdWords, Google's pay-per-click search marketing platform.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Search Marketing
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7/14/2014 12:19:56 PM
Google Panda

Low-quality link building persists as an artifact of SEO days of yore. Don't be sold a volume strategy and focus on acquiring quality links instead.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: SEO
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7/11/2014 1:29:13 PM
5 B2C vs B2B email marketing differences

Creating email campaigns for B2C shares similarities to B2B, but there are distinctive differences, too. Here are five that come to mind along with how you can address both groups.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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7/7/2014 4:27:14 PM

Email deliverability

Crafting a compelling email marketing message isn't always easy. Competing for attention among scores of other messages requires forethought, creativity and experimentation. But what if your message never reaches the recipient's inbox in the first place?


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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6/30/2014 8:30:21 AM
Increase email conversion rates using landing pages

Some helpful guidelines for how to increase email marketing conversion rates using landing pages.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Email Marketing
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6/27/2014 8:45:21 AM

Google My Business

A new product from Google called Google My Business replaces Google+ Local and Google Places for Business as the single source for local business listings.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Local SEO  |  Online Marketing  |  Search Marketing
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6/23/2014 6:37:15 PM
3 ways to get your content seen by those that matter

Creating content is one thing, but getting it seen by people who matter to your business is another. "If we build it, they will come" may have worked for Kevin Costner, but is it enough to drive traffic and conversions to your company website? 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing  |  Social Media
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6/21/2014 5:04:43 AM

Ecommerce conversion optimization and testing

Out of all websites on the Internet, those in the ecommerce category have the greatest potential for improvement. Here are some tips for how to increase conversion rates using a technique called A/B split testing.


Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing
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6/16/2014 2:20:00 PM

7 Steps to Foster Employee Advocacy in Your Company

One of the best ways to amplify corporate marketing is by encouraging employees to become advocates. Here are seven steps you can take to get started.



6/13/2014 1:33:18 PM
Introduction to SEO markup

SEO markup, which consists of "tags" that appear in the HTML of your site, help search engines determine how well your site should rank. This tutorial explains several important tags and provides guidelines for optimizing them in order to rank higher. 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Search Marketing
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6/9/2014 1:04:13 PM
3 step guide to creating content

Content is to search engines what gasoline is to fire. Isn't it time to start creating content and add some high octane marketing fuel to your business? These four steps will get you started.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Online Marketing  |  SEO  |  Web Content Management
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6/6/2014 10:48:09 AM
How to keep your company website secure.

Website hack attempts occur more often that you realize. These seven steps can help prevent such attacks and get your site up and running again should they occur. 


6/5/2014 3:50:59 PM


Two Bizzuka clients have been recognized by national associations for the strength of their websites. Bizzuka is pleased to share in their celebration and to use these projects to inspire our future work with credit unions.

Posted by Nick Mouledous | 0 Comment(s) | Submit comment | Tell a friend
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6/4/2014 12:05:07 PM

Simplify business email communication

Despite our reliance on email as primary means of business communication, it is one area that we can simplify.


6/2/2014 11:55:57 AM


As your company's likely first touch point with prospects and customers, your website must serve as the standard bearer for your branding, anchoring the presentation of the brand across the entire strategy.


5/30/2014 8:28:51 AM
Top 10 SEO Enhancements

Search Engine Optimization (SEO) is the process of improving your site's "organic" or "natural" rankings in search engines. Here are 10 steps you can take right now to help your site achieve higher rankings in organic search results. 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Local SEO  |  SEO
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5/26/2014 10:18:34 AM
Mobile deep linking

Even though you've probably never heard of it, mobile deep linking is game-changing technology designed to get users to your mobile app's content more quickly and with less friction.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Mobile Technology
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5/20/2014 10:31:48 AM
5 Secrets to Combat Information Overload

Information overload is a condition that can add unnecessary stress and anxiety to our lives. Here are five tips that hold the secret to maintaining a healthier lifestyle and greater work-life equilibrium.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Mobile Technology
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5/16/2014 1:36:03 PM
How to advertise on Twitter

Twitter is a community of 230 million people who actively engage around everything from politics to food to fashion to technology. Advertising is one way to get your message into the mix. 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Social Media
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5/14/2014 3:16:00 PM
Text messaging instead of talking

Text messaging has done to phone conversations what email did to snail mail and fax. Here is an in-depth explanation of the reasons why. 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Group Messaging
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5/12/2014 2:04:20 PM
Mobile messaging in Asia

There's a lot of talk about how the mobile messaging app market is heating up in Asia, but almost none of it involves group mobile messaging. 

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Mobile Technology
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5/9/2014 8:29:14 AM
LinkedIn advertising

LinkedIn is the one social network where reaching out to develop strategic business relationships is acceptable, and one of the best ways to accomplish that is through advertising.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
Categories: Social Media
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5/7/2014 7:45:15 AM
How schools can use Thinbox

Necessity brought our mobile group messaging app Thinbox into being. Here's the story along with a few ideas about how schools can make use of it.

Posted by Paul Chaney | 0 Comment(s) | Submit comment | Tell a friend
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