Blog Title

Five for Friday Business Marketing Brief - 5/24/13

Paul Chaney — Fri, 24 May 2013 08:04:26 GMT

This week's F4F covers a new tool offered by Google, ways to create customer advocates, the power of Twitter hashtags, and two resources you'll want to make use of.

7 Tools to Monitor Your Online Reputation

Paul Chaney — Wed, 22 May 2013 13:45:27 GMT

In the post this past Monday, we discussed the importance of monitoring your company's online reputation and the benefits that can accrue when you do. This post lists 7 tools to consider using.

Listening is the New Marketing: Monitoring and Managing Your Online Reputation

Paul Chaney — Mon, 20 May 2013 08:01:45 GMT

Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate.

Five for Friday Business Marketing Brief - 5/17/13

Paul Chaney — Fri, 17 May 2013 08:20:55 GMT

This week's edition of F4F focuses on Google+. Despite fast growth, companies have a tough time making it work.

How to Use Digital Technology in Healthcare Marketing - Interview with Reed Smith, Founder, Social Health Institute

Paul Chaney — Wed, 15 May 2013 08:00:30 GMT

How can healthcare marketers, especially those in hospital settings, make use of digital technologies for marketing? Those and other questions are addressed in this interview.

Why Content Marketing Matters More Than Ever

Paul Chaney — Mon, 13 May 2013 13:42:39 GMT

Thanks to social media, everyone has a voice. It's likely that a conversation taking place right now somewhere in social media about your business, its products and services - or, at the very least, about your industry.

It's imperative that you extend your voice and enter the conversation - or start one if it does not currently exist. That's where content marketing plays a role.

Five for Friday Business Marketing Brief - 5/10/13

Paul Chaney — Fri, 10 May 2013 08:02:49 GMT

What can Lady Gaga teach businesses about building customer loyalty? Find out in this week's edition of Five for Friday.

The Most Popular Social Network Among B2B Marketers in 2014? Take a Guess.

Paul Chaney — Mon, 06 May 2013 08:35:13 GMT

Want to guess which social network will become the most popular among B2B companies in the next year? It's not LinkedIn, Facebook or Twitter. Nope, the Oscar goes to...wait for it...wait for it...

Five for Friday Business Marketing Brief - 5/3/13

Paul Chaney — Fri, 03 May 2013 08:25:53 GMT

This week, Five for Friday focuses on a pop diva, very short videos, an historic moment and more. But it all has to do with marketing online.

6 Business Benefits of Mobile Websites

Paul Chaney — Wed, 01 May 2013 10:19:18 GMT

Think a mobile website could be useful for your business? Hare are six benefits you should consider.

Inaugural Bizzuka Bash a Success

Nick Mouledous — Tue, 30 Apr 2013 09:15:09 GMT

Who doesn't love a crawfish boil?

Slideshare: A Highly Underrated Yet Highly Effective Marketing Tool

Paul Chaney — Mon, 29 Apr 2013 08:23:21 GMT

In last week's online marketing tools installment, I briefly touched on Slideshare, a site where you can host PPT and Keynote slide decks. This week, I delve into it more in-depth in order to mine the benefits it provides from a marketing perspective.

Five for Friday Business Marketing Brief - 4/26/13

Paul Chaney — Fri, 26 Apr 2013 08:25:39 GMT

This week's edition of Five for Friday takes another look at content marketing.

A Simple Plan for Using Twitter

Tyler LeCompte — Wed, 24 Apr 2013 07:10:17 GMT

Just about every business owner or marketing professional I speak to says something like this: "I get Facebook, but Twitter, not so much." This post aims to demystify Twitter by prescribing a plan for its use.

5 Sites That Make Content Easy to Find and Share

Paul Chaney — Mon, 22 Apr 2013 08:15:38 GMT

If you have Powerpoint decks, PDFs, research reports, product sales sheets, whitepapers, videos, images, infographics, audio files or other such collateral that's sitting on your website and is publicly viewable, you should consider putting that content in places where it can be easily found and easily shared.

Five for Friday Business Marketing Brief - 4/19/13

Paul Chaney — Fri, 19 Apr 2013 08:34:33 GMT

Got questions about web design and managing your content? Have heard of Slideshare, but don't know what it is or how to use it? Want to know which social media metrics to track or whether email is still a viable marketing tool? Then you've come to the right place.

Book Review: Can't Buy Me Like

Paul Chaney — Wed, 17 Apr 2013 08:06:43 GMT

Years ago, the Beatles sang, "Can't by me love." Today, businesses must learn they can no longer buy "likes." That's the premise of a new book entitled Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.

Bad Customer Service Could Be Costing Your Business

Paul Chaney — Mon, 15 Apr 2013 08:15:55 GMT

Consumers place a high value on great customer service. How does your company measure up?

Five for Friday Business Marketing Brief - 4/12/13

Paul Chaney — Fri, 12 Apr 2013 08:24:52 GMT

This week, Five for Friday shines its spotlight on the latest news about search engine optimization, B2B marketing and social media.

Why You Should Use Email to Market Your Business

Paul Chaney — Wed, 10 Apr 2013 08:05:23 GMT

I said it before, but it's worth repeating: Email may not be social media sexy, but it still works for business. An effective email strategy can and should become a key component in your overall online marketing strategy.

Nimble: CRM Tool Suited to Social Media

Paul Chaney — Mon, 08 Apr 2013 08:27:24 GMT

Customer Relationship Management (CRM) systems that enable companies to manage their interactions with customers have existed since the early days of the Internet, dating back as far as 1995. Some of the more popular include Salesforce, Goldmine and SugarCRM.

Why Your Business Should Have a Social Media Policy

Paul Chaney — Wed, 03 Apr 2013 08:39:26 GMT

New media channels and internet services have changed the way we communicate. Personal information is now displayed on blogs, Facebook, Twitter and other social networks millions of times each day.

But what happens when the line between the personal and professional spheres gets blurred, such as when employees post information about the company on social networks?

Five for Friday Business Marketing Brief - 3/25/13

Paul Chaney — Fri, 29 Mar 2013 08:22:02 GMT

If this week's Five for Friday were a sandwich, the order would sound something like, "Give me a little mobile marketing, throw in some SEO, and go heavy on the social media." It contains some nutritious content ready for you to consume, so read on.

Adding and Editing Images Using Bizzuka's Asset Manager

Paul Chaney — Wed, 27 Mar 2013 07:41:41 GMT

One of the questions our customer support team receives from clients most often is how to insert and resize photos for use on their Bizzuka sites. This post addresses that question.

15 Ways to Integrate Social Media Into Existing Marketing Campaigns

Paul Chaney — Mon, 25 Mar 2013 07:49:02 GMT

For many, the idea of creating a social media marketing campaign is tantamount to launching a moon shot. They view social media as some type of alien orbital body that has to be landed on, its landscape searched, analyzed and understood before being used. It doesn't have to be that way.