Blog Title

7 Benefits to Business Blogging

Paul Chaney — Mon, 17 Jun 2013 12:47:27 GMT

Blogs provide a way to positively affect search engine returns, influence customer opinion and increase lead generation. Thanks to Google's algorithm updates that favor original content, business blogging is back with a vengeance!

Five for Friday Business Marketing Brief - 6/14/13

Paul Chaney — Fri, 14 Jun 2013 08:20:25 GMT

Our Five for Friday focus this week is on LinkedIn, Facebook, email, SEO and marketing strategy - not necessarily in that order.

The Marketing Funnel, Rube Goldberg and the New Customer Lifecycle

Paul Chaney — Wed, 12 Jun 2013 10:56:27 GMT

The old-fashioned marketing funnel is giving way to a new concept, the customer lifecycle.

3 Reasons to Use Press Releases for Marketing

Paul Chaney — Mon, 10 Jun 2013 08:12:43 GMT

If you thought press releases were just for pitching the media, think again.

Five for Friday Business Marketing Brief - 6/7/13

Paul Chaney — Fri, 07 Jun 2013 08:21:32 GMT

In this week's edition of Five for Friday we get a mix of marketing advice, information on important digital marketing trends, ways to engage customers, and how to improve SEO. Oh, and there's a list of cool iPhone apps to track your website traffic, too.

Five for Friday Business Marketing Brief - 5/24/13

Paul Chaney — Fri, 24 May 2013 08:04:26 GMT

This week's F4F covers a new tool offered by Google, ways to create customer advocates, the power of Twitter hashtags, and two resources you'll want to make use of.

7 Tools to Monitor Your Online Reputation

Paul Chaney — Wed, 22 May 2013 13:45:27 GMT

In the post this past Monday, we discussed the importance of monitoring your company's online reputation and the benefits that can accrue when you do. This post lists 7 tools to consider using.

Listening is the New Marketing: Monitoring and Managing Your Online Reputation

Paul Chaney — Mon, 20 May 2013 08:01:45 GMT

Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It's just that, in the era of the participatory web, listening is not an option; it is a mandate.

Five for Friday Business Marketing Brief - 5/17/13

Paul Chaney — Fri, 17 May 2013 08:20:55 GMT

This week's edition of F4F focuses on Google+. Despite fast growth, companies have a tough time making it work.

How to Use Digital Technology in Healthcare Marketing - Interview with Reed Smith, Founder, Social Health Institute

Paul Chaney — Wed, 15 May 2013 08:00:30 GMT

How can healthcare marketers, especially those in hospital settings, make use of digital technologies for marketing? Those and other questions are addressed in this interview.

Why Content Marketing Matters More Than Ever

Paul Chaney — Mon, 13 May 2013 13:42:39 GMT

Thanks to social media, everyone has a voice. It's likely that a conversation is taking place right now somewhere in social media about your business, its products and services - or, at the very least, about your industry.

It's imperative that you extend your voice and enter the conversation - or start one if it does not currently exist. That's where content marketing plays a role.

Five for Friday Business Marketing Brief - 5/10/13

Paul Chaney — Fri, 10 May 2013 08:02:49 GMT

What can Lady Gaga teach businesses about building customer loyalty? Find out in this week's edition of Five for Friday.

Five for Friday Business Marketing Brief - 5/3/13

Paul Chaney — Fri, 03 May 2013 08:25:53 GMT

This week, Five for Friday focuses on a pop diva, very short videos, an historic moment and more. But it all has to do with marketing online.

Slideshare: A Highly Underrated Yet Highly Effective Marketing Tool

Paul Chaney — Mon, 29 Apr 2013 08:23:21 GMT

In last week's online marketing tools installment, I briefly touched on Slideshare, a site where you can host PPT and Keynote slide decks. This week, I delve more in-depth in order to mine the benefits it provides from a marketing perspective.

Five for Friday Business Marketing Brief - 4/26/13

Paul Chaney — Fri, 26 Apr 2013 08:25:39 GMT

This week's edition of Five for Friday takes another look at content marketing.

5 Sites That Make Content Easy to Find and Share

Paul Chaney — Mon, 22 Apr 2013 08:15:38 GMT

If you have Powerpoint decks, PDFs, research reports, product sales sheets, whitepapers, videos, images, infographics, audio files or other such collateral that's sitting on your website and is publicly viewable, you should consider putting that content in places where it can be easily found and easily shared.

Five for Friday Business Marketing Brief - 4/19/13

Paul Chaney — Fri, 19 Apr 2013 08:34:33 GMT

Got questions about web design and managing your content? Have heard of Slideshare, but don't know what it is or how to use it? Want to know which social media metrics to track or whether email is still a viable marketing tool? Then you've come to the right place.

Book Review: Can't Buy Me Like

Paul Chaney — Wed, 17 Apr 2013 08:06:43 GMT

Years ago, the Beatles sang, "Can't by me love." Today, businesses must learn they can no longer buy "likes." That's the premise of a new book entitled Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.

Bad Customer Service Could Be Costing Your Business

Paul Chaney — Mon, 15 Apr 2013 08:15:55 GMT

Consumers place a high value on great customer service. How does your company measure up?

Five for Friday Business Marketing Brief - 4/12/13

Paul Chaney — Fri, 12 Apr 2013 08:24:52 GMT

This week, Five for Friday shines its spotlight on the latest news about search engine optimization, B2B marketing and social media.

4 Oil & Gas Companies Making Effective Use of Social Media

Paul Chaney — Wed, 27 Mar 2013 08:07:20 GMT

Many oil & gas companies rely mainly on traditional marketing approaches such as print ads in trade magazines to promote their products and services. However, some have begun to incorporate digital strategies that include social media.

Five for Friday Business Marketing Brief - 3/22/13

Paul Chaney — Fri, 22 Mar 2013 08:06:13 GMT

This week's Five for Friday focuses on web design, search marketing, social media and marketing automation.

5 Keys to Creating Viral Content

Paul Chaney — Wed, 20 Mar 2013 08:17:25 GMT

Today, many marketers and business owners want to know how to make content published on the web go viral. By that I mean content that gets syndicated across the web by hundreds if not thousands of people.

If finding the viral Holy Grail is important to you, here are five keys that should help.

Five for Friday Business Marketing Brief - 3/15/13

Paul Chaney — Fri, 15 Mar 2013 07:49:29 GMT

This week's edition of Five for Friday (FFF) shares five small business websites you need to bookmark and refer to often.

Use Buyer Personas to Market More Effectively

Paul Chaney — Wed, 27 Feb 2013 05:18:08 GMT

In order to effectively reach today's customer, we need a much better understanding of who his or she is. No better way exists to accomplish that goal than by creating buyer personas that transform generic statistics into real people.